The impact of advertising in a corporate organization
Table Of Contents
<p> </p><p>COVER PAGE I</p><p>TITLE PAGE II</p><p>APPROVAL PAGE III</p><p>DEDICATION IV</p><p>ACKNOWLEDGEMENT V</p><p>ABSTRACT VII</p><p><strong>
Chapter ONE
</strong></p><p>INTRODUCTION</p><p>1.1 BACKGROUND OF THE STUDY 1</p><p>1.2 STATEMENT OF RESEARCH PROBLEM 7</p><p>1.3 OBJECTIVE OF THE STUDY 8</p><p>1.4 SIGNIFICANCE OF THE STUDY 9</p><p>1.5 RESEARCH QUESTIONS 9</p><p>1.6 RESEARCH HYPOTHESIS 10</p><p>1.7 DEFINITION OF TERMS 12</p><p>1.8 ASSUMPTION 13</p><p>1.9 LIMITATIONS OF THE STUDY 15</p><p><strong>Chapter TWO
</strong></p><p>LITERATURE REVIEW 16</p><p>REFERENCES 30</p><p><strong>Chapter THREE
</strong></p><p>3.1 RESEARCH METHODOLOGY 31</p><p>3.2 RESEARCH DESIGN 32</p><p>3.3 RESEARCH SAMPLE 33</p><p>3.4 MEASURING INSTRUMENT 35</p><p>3.5 DATA COLLECTION 35</p><p>3.6 DATA ANALYSIS 36</p><p><strong>Chapter FOUR
</strong></p><p>4.1 PRESENTATION AND ANALYSIS 37</p><p>4.2 TEST OF HYPOTHESIS 44</p><p><strong>Chapter FIVE
</strong></p><p>5.1 NOTES 51</p><p>5.2 SUMMARY OF FINDINGS 58</p><p>5.3 CONCLUSIONS 59</p><p>5.4 RECOMMENDATIONS 60</p><p><strong>BIBLIOGRAPHY 62</strong></p> <br><p></p>Thesis Abstract
<p> </p><p>The purpose of this study is to X-ray the uses of advertising in a corporate Organization in its areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study.</p><p>Chapter one contains a general discussion on background study of first Bank of Nigeria PLC and Advertising.</p><p>The second chapter treats the literature reviews as it relates to advertising and corporate Organization .</p><p>Chapter three deals with the research methodology and research design of the study, the method used and techniques of analyzing the questionnaires.</p><p>The data got from the research survey were analyzed and interpreted. Also, similar questionnaires were compared.</p><p>Finally, notes, the summary of findings, recommendations and conclusions, even bibliography made by the researchers are all in chapter five.</p> <br><p></p>Thesis Overview
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