Thesis Abstract

Abstract
This thesis explores the influence of social media on political activism in the digital age. The rapid evolution and widespread adoption of social media platforms have significantly transformed the landscape of political engagement, providing individuals and groups with new tools and avenues for activism and advocacy. This study aims to investigate the impact of social media on political activism, examining how these platforms have reshaped the dynamics of political participation, mobilization, and communication. The research begins with an analysis of the background of the study, highlighting the growing importance of social media in shaping political discourse and activism. A comprehensive literature review examines existing studies on the subject, exploring the various ways in which social media platforms have been utilized for political purposes. The study then delves into the methodology, outlining the research design, data collection methods, and analytical approach employed in the investigation. Through a detailed examination of the findings, this thesis uncovers the multifaceted influence of social media on political activism. It explores how social media platforms have enabled new forms of political expression, facilitated the rapid dissemination of information, and empowered individuals to mobilize around shared causes. The research also considers the challenges and limitations associated with social media activism, including issues of misinformation, polarization, and algorithmic bias. In conclusion, this thesis reflects on the implications of the findings for our understanding of political activism in the digital age. It underscores the transformative potential of social media in amplifying voices, fostering community engagement, and driving social change. By shedding light on the complex interplay between social media and political activism, this study contributes to a deeper appreciation of the evolving dynamics of civic participation and advocacy in the contemporary digital landscape.

Thesis Overview

The research project titled "The Influence of Social Media on Political Activism in the Digital Age" aims to explore the significant impact of social media platforms on political activism in the contemporary digital era. In recent years, social media has emerged as a powerful tool for individuals and groups to engage in political discourse, advocate for social change, and mobilize support for various causes. This study seeks to investigate how social media platforms, such as Facebook, Twitter, Instagram, and YouTube, have transformed the landscape of political activism and shaped the ways in which individuals participate in political processes. The research will delve into the various ways in which social media platforms have facilitated political activism, including enabling grassroots movements, promoting political awareness, fostering online communities, and providing platforms for political expression and mobilization. By analyzing case studies and examples of political activism on social media, the study aims to identify the key factors that contribute to the success of online political campaigns and movements. Moreover, the research will investigate the challenges and limitations associated with using social media for political activism, such as issues related to misinformation, echo chambers, algorithmic bias, and online harassment. By critically examining these challenges, the study aims to provide insights into how individuals and organizations can navigate the complexities of social media activism and overcome potential obstacles to effective political engagement. Through a combination of qualitative and quantitative research methods, including surveys, interviews, content analysis, and social network analysis, the study will gather data from a diverse range of sources to provide a comprehensive understanding of the role of social media in political activism. By drawing on theoretical frameworks from communication studies, political science, sociology, and digital media studies, the research will offer a nuanced analysis of the dynamics of online political engagement and the implications for democratic participation and social change. Overall, this research project seeks to contribute to the existing literature on social media and political activism by offering a detailed exploration of the ways in which social media platforms influence political discourse, mobilization, and participation in the digital age. By shedding light on the opportunities and challenges of social media activism, the study aims to provide valuable insights for policymakers, activists, scholars, and the general public interested in understanding the evolving dynamics of political engagement in the contemporary digital landscape.