Table of Contents:**

**

Chapter 1

: Introduction**
1.1 Background of Plant-Based Diets
1.2 Rationale for the Study
1.3 Objectives of the Research
1.4 Scope and Delimitations
1.5 Research Methodology
1.6 Organization of the Thesis

**

Chapter 2

: Literature Review**
2.1 Overview of Plant-Based Diets
2.2 Health Benefits and Risks
2.3 Environmental Impacts
2.4 Ethical Considerations
2.5 Meat Alternatives in the Market
2.6 Consumer Behavior in Food Choices

**

Chapter 3

: Methodology**
3.1 Research Design
3.2 Sampling Strategy
3.3 Data Collection Methods
3.4 Survey Development
3.5 Focus Group Protocol
3.6 Data Analysis Techniques

**

Chapter 4

: Results and Discussion**
4.1 Demographic Characteristics of Participants
4.2 Attitudes towards Plant-Based Diets
4.3 Perceptions of Meat Alternatives
4.4 Factors Influencing Dietary Choices
4.5 Barriers to Adoption of Plant-Based Diets
4.6 Implications for Food Industry and Policy

**

Chapter 5

: Conclusion and Recommendations**
5.1 Summary of Findings
5.2 Practical Implications
5.3 Recommendations for Promoting Plant-Based Diets
5.4 Conclusion