Thesis Abstract

Abstract
This thesis delves into the realm of Visual Communication Design by examining the synthesis of Traditional Folk Art with Modern Technology. The intersection of these two seemingly contrasting elements serves as the focal point of investigation, aiming to explore the potential for innovation, creativity, and cultural preservation within the field. The study is motivated by the dynamic evolution of visual communication practices in the contemporary digital age and the enduring significance of traditional art forms in shaping cultural identities. The research is structured into five main chapters, each contributing to a comprehensive understanding of the topic. Chapter 1 provides an introduction to the study, outlining the background, problem statement, objectives, limitations, scope, significance, structure of the thesis, and a definition of key terms. Chapter 2 consists of a detailed literature review, encompassing ten key themes related to the intersection of traditional folk art and modern technology in visual communication design. Chapter 3 presents the research methodology, which includes an exploration of the research design, data collection methods, sampling techniques, data analysis procedures, ethical considerations, and limitations of the study. The chapter further discusses the theoretical frameworks and conceptual models that underpin the research, guiding the investigation into the complex interplay between tradition and technology in visual communication design. Chapter 4 delves into the discussion of findings, presenting in-depth analyses of the data collected through interviews, surveys, and observations. The chapter explores the implications of the fusion of traditional folk art and modern technology on creative processes, cultural expressions, audience perceptions, and the overall landscape of visual communication design. Through thematic analysis and case studies, the chapter highlights the synergies and tensions between tradition and innovation, shedding light on the transformative potential of this intersection. Finally, Chapter 5 offers a conclusion and summary of the thesis, synthesizing the key findings, insights, and implications of the study. The chapter reflects on the contributions of the research to the field of visual communication design, offering recommendations for future exploration and practical applications. By bridging the gap between tradition and technology, this thesis advocates for a nuanced approach to design practice that honors heritage, fosters creativity, and engages with contemporary audiences in meaningful ways. In conclusion, this thesis contributes to the ongoing discourse on the evolution of visual communication design in a rapidly changing world. By exploring the intersection of traditional folk art and modern technology, the study advocates for a balanced and inclusive approach to design that draws inspiration from the past while embracing the possibilities of the future.

Thesis Overview