*Table of Contents:**
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**Abstract
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This study explores the intricate relationship between behavioral economics and real estate investment behavior. Traditional economic models often assume rationality in decision-making, yet behavioral economics acknowledges the presence of cognitive biases and emotional influences on individuals' choices. This research aims to examine how behavioral economics principles can elucidate the behavior of real estate investors, shedding light on the factors that influence their investment decisions. By integrating insights from behavioral economics into real estate investment analysis, this study seeks to offer a more comprehensive understanding of investor behavior and provide valuable implications for practitioners and policymakers in the real estate industry.
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