Table of Contents:

Chapter 1

: Introduction
1.1 Background and Rationale
1.2 Research Objectives
1.3 Scope and Limitations
1.4 Organization of the Thesis

Chapter 2

: Literature Review
2.1 Theoretical Framework: Psychology in Property Marketing
2.2 Psychological Factors Affecting Buyer Behavior
2.3 Influence of Perception on Property Evaluation
2.4 Cognitive Processes in Property Decision-Making
2.5 Emotional Triggers in Property Sales
2.6 Social Influence and Peer Effects in Property Purchases

Chapter 3

: Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Procedures
3.5 Ethical Considerations

Chapter 4

: Findings and Discussion
4.1 Overview of Participants
4.2 Psychological Factors Identified in Property Marketing
4.3 Impact of Psychological Factors on Buyer Behavior
4.4 Strategies Employed by Real Estate Professionals
4.5 Successes and Challenges in Implementing Psychological Strategies
4.6 Discussion of Findings in Relation to Existing Literature

Chapter 5

: Conclusion and Recommendations
5.1 Summary of Findings
5.2 Contributions to Knowledge
5.3 Implications for Real Estate Practice
5.4 Recommendations for Future Research
5.5 Conclusion