*Table of Contents:**
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**Abstract
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This research delves into the psychological factors influencing individuals' decision-making processes in real estate transactions. Understanding the psychological mechanisms behind property-related decisions is crucial for real estate professionals, developers, investors, and policymakers to effectively navigate the market and optimize outcomes. This study investigates cognitive biases, emotional influences, and social dynamics shaping real estate decision-making, offering insights into how these factors impact property valuation, investment strategies, and market trends.
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