Table of Contents

Chapter 1

: Introduction
  - Background on the advertising industry
  - Purpose and scope of the project
  - Research questions and objectives

Chapter 2

: Literature Review
  - Prior studies on environmental impacts of advertising
  - Environmental impacts of different advertising media
  - Green marketing claims and their effectiveness

Chapter 3

: Methodology
  - Data collection methods
  - Metrics and tools for impact analysis
  - Limitations and assumptions

Chapter 4

: Findings
  - Resource usage and pollution from print advertising
  - Resource usage and pollution from television and radio advertising
  - Resource usage and pollution from online and digital advertising
  - Resource usage and pollution from outdoor and event advertising
  - Analysis of environmental marketing claims

Chapter 5

: Analysis and Recommendations
  - Comparison of impacts across different advertising approaches
  - Evaluation of most/least sustainable practices
  - Recommendations for advertising industry to reduce environmental footprint
  - Suggestions for future research