Thesis Abstract

Abstract
The concept of a sustainable life path is gaining increasing attention as individuals and societies seek ways to balance economic prosperity, social well-being, and environmental protection. This research explores the various dimensions of a sustainable life path, focusing on the integration of personal goals, societal values, and environmental considerations. By examining the interconnectedness of these factors, the study aims to provide insights into how individuals can lead fulfilling lives while contributing to a more sustainable world. The research utilizes a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather data on individual perceptions and behaviors related to sustainable living. The findings highlight the diversity of motivations driving people towards sustainability, including concerns about climate change, personal health, and ethical consumption. Moreover, the study identifies key barriers to adopting sustainable practices, such as lack of information, social norms, and access to resources. One of the key contributions of this research is the development of a framework for understanding the process of transitioning to a sustainable life path. This framework outlines the stages of change that individuals go through as they become more aware of sustainability issues and take action to align their lifestyles with their values. By mapping out these stages, the study provides a roadmap for individuals looking to make meaningful changes in their lives towards sustainability. Furthermore, the research examines the role of social networks and community support in fostering sustainable behaviors. It finds that individuals who are surrounded by like-minded peers and have access to supportive networks are more likely to adopt and maintain sustainable practices over time. This highlights the importance of building strong social connections and creating communities that promote sustainable living. Overall, this study contributes to the growing body of research on sustainable lifestyles by providing a holistic view of the sustainable life path concept. By integrating personal, societal, and environmental perspectives, the research sheds light on the complexities and challenges of living sustainably in a modern world. The findings offer valuable insights for policymakers, businesses, and individuals seeking to promote sustainability and create a more equitable and resilient society.

Thesis Overview

INTRODUCTION

This think piece (concept paper) develops the idea that a construct is needed to help people view consumption as a journey, a complex, lifelong process, rather than a series of discrete, separate, cumulative events (shopping trips).

The sustainable life path concept is introduced and developed through the conceptual integration of the sister-concepts of voluntary simplicity, living simply, life intentions, and life acumen, grounded in the idea of an examined and engaged, purposeful life. Reframing consumption as unfolding along a sustainable life path, perceiving consumers as pathfinders, and framing consumption as a lifelong journey are offered as conceptual innovations.