Thesis Abstract

<p> The topic of this research is Analysis of the Impact of Effective Communication<br>in Increasing Organizational Productivity. A case study of the Nigerian<br>Breweries Plc, Amaeke, Ngwo, Enugu, Enugu State. The researcher used survey<br>design for the study. The population of the study was eight hundred and ninetynine<br>(899) employee of the company, with sample size of one hundred and<br>thirty-three (133). The researcher used both the primary and secondary sources<br>of data in the course of the study. The primary data were collected through the<br>instrument of questionnaire and observation. The secondary data were collected<br>from text books, journals, magazine, newspapers, and libraries. The research<br>finding revealed that communication breakdown has effect in the management<br>of an organization which results in low productivity. The researcher<br>recommended among other management should continue to keep in touch with<br>the workers on new development in the organization. <br></p>

Thesis Overview

<p> </p><p>INTRODUCTION<br>1.1 BACKGROUND OF THE STUDY<br>Communication is very important to the existence of human organization.<br>The environment in which organization operate today is complex and comprises<br>physical, cultural psychosocial, economics, legal, political, technical and other<br>characteristics.<br>It is in this environment that all organization must operate their business.<br>They must among other analysis the character of economics and social problem<br>and acknowledge that their policies are adopted and administered in a political<br>system where concentration of power and self-interest has to be tacked.<br>In addition, good communication network in the form of postal and<br>telecommunication has been interpreted by various meaning. Some regard it as<br>message itself. Some feel it is the channel along which the message is passed<br>while other term it as the cut off message, passing communication can therefore<br>be rightly defined as the process by which information is passed between<br>individual or organization by means of a previously agreed method (either<br>verbal or written). In everyday life one seeks information from or passes<br>information to them. This communication can be verbal (face to face or<br>telephone). Written (letter, memos, reports etc) or mechanical (seconding<br>original documents instead of transmitting the message in them). The most vital<br>means of receiving or sending information is oral communication.<br>Osiegbu (1983:40) said that the factors that contribute to failure in<br>implementation of organizational objectives include lack of clarity of purpose<br>and failure in understanding of objective policies and tasks at any level by any<br>group or individual. Failure in communication or perception clashes of interest<br>of value, gap between anticipated and actual event, degree of flexibility and<br>capacity of organization to respond to the unexpected all those by no means are<br>possible constraints to organizational intention but the major concern here is the<br>breakdown in management function due to no communication. In other word<br>how “effective communication improves managerial performance”.<br>Communication function is the means by which organized activity is<br>unified. The means by which social input are fed into the social systems or<br>organization, the means by which behaviour is modified, change is effected,<br>information is made productive and goals are achieved, be it business, the<br>military, the government and so on.<br>In a similar form, communication relates to exchange of facts, opinion or<br>emotions by two or more persons in an organization. It could be word, letters,<br>symbols or messages in a way that one-organization member shares meaning<br>and understanding with another. On the other hand management is the<br>managing of a complex system of men, machine, money and the physical<br>structure whose effective coordination is necessary in the production of a<br>product or service that have economic value to the society. The practice of<br>management also rest to a large extent on the role or part which individuals and<br>groups in the organization play and of course the way their activities are<br>harmonized.<br>Human beings are essentially crucial for the development growth and<br>success of any organization for it is the human beings that get things done. The<br>practice of management involve taking charge and streamlining the activities of<br>organization member to ensure that as far as possible desired objective are<br>active.<br>The activities are carried out by human being (personnel) and physical<br>factors involve the equipment, tools and other material factors used to aid the<br>achievement of the desired objective.<br>Effective organization performance is realized when all persons and<br>resources are synchronized, balanced and given direction whether managerial<br>job is accounting, selling, designing, engineering, the managers effectiveness<br>depends on his ability to listen and to read, or his ability to speak or write. He<br>needs skill in his thinking across to other people as well as skill on finding and<br>what other people are after.<br>This implies that communication is needed to convey information<br>necessary for the ongoing operation, and that it can have effect on the attitudes<br>of people on the organization. Therefore communication is essential for both<br>internal and external functioning of the enterprises because it integrates the<br>managerial function. It needs internally, include to develop plans for their<br>achievement, to organize resource in the most effective and efficient way to<br>14<br>select develop and appraise members of the organization to lead, direct,<br>motivate and create climate in which people want to contribute and to control<br>performance. It needs externally include, on the other hand the following first<br>and foremost. It is through information exchange that the managers become<br>aware of the needs of customer, aware of the availability of supplies, the claims<br>of stockholder, the regulation of government and the concerns of the<br>community.<br>In this way, the manager is aware of his opportunities and threats on his<br>surrounding environment and therefore knows his does and don’t e.g he then<br>knows whether to recruit staff or not, other managerial decision.<br>The importance of communication cannot be over-emphasized. It can be<br>compared to the blood that runs through the veins and arteries of human body<br>because the function of integration, maintained, orientation, decision making<br>and the growth of organization member are performed through it.<br>1.2 STATEMENT OF THE PROBLEM<br>The environmental of managing may differ between large and small<br>business, between business and other kinds of organized enterprises and<br>between differing cultures in areas of economic and social development.<br>The researcher therefore believes that managerial functions are basically<br>the same but at various degree of performance. The researcher wants to examine<br>how effective communication holds the key to improved managerial<br>performance. Individuals with little or no qualifications find themselves holding<br>managerial positions in a company. This lack of a competence leads to wrong<br>decision making especially when subordinates are not consulted.<br>Organizations also have some complicated chain of command, difficult<br>and most times the chain of command is not strictly adhered to, the company as<br>such have overlapping authorities and responsibilities as subordinates become<br>accountable to more than one superior.<br>Also most companies lack intra-communication facilities like intercoms<br>and memos. This leads to ignorance on the part of the subordinate, about the<br>aim and the objective of the company as well as the standard expected of them.<br>This could lead to liaises-faire attitude to work, which is harmful to the<br>growth and progress of the company. As a result of all the above problems<br>discussed, the researcher intends to help such companies by elaborating on how<br>effective communication can improve their performance.<br>1.3 OBJECTIVE OF THE STUDY<br>(1) To describe the communication system in an organization.<br>(2) To develop a model of the communication process.<br>(3) To explain how communication improves managerial performance.<br>(4) To identify barriers and breakdowns in the communication system.<br>(5) To suggest approaches and techniques to improve the communication<br>system.</p><div><div></div></div><br> <br><p></p>