Thesis Abstract

<p> This project focuses on cooperative consumer behavior and purchasing patterns. Consumer behavior is a critical factor in the success of cooperatives, as it influences member participation, product demand, and overall performance. This study aims to analyze the factors that influence consumer behavior in cooperative settings, including member loyalty, social values, and ethical consumption. It will also examine the purchasing patterns of cooperative members and their implications for marketing and product development strategies. <br></p>

Thesis Overview