Thesis Abstract

This project aims to investigate the importance of business marketing and its relationship with consumer behavior in shaping market strategies and brand management. The study will analyze the influence of consumer preferences, buying patterns, and decision-making processes on marketing initiatives and product positioning. It will also explore the role of market research, segmentation, and promotional strategies in effectively reaching and engaging target audiences. By examining the interplay between marketing and consumer behavior, this research seeks to provide valuable insights for businesses seeking to enhance their marketing effectiveness and customer engagement.

Thesis Overview