Thesis Abstract

<p> This project examines the influence of e-commerce on business education, focusing on how business schools and programs adapt their curriculum to address the growing significance of online commerce. It will analyze the incorporation of e-commerce topics, such as digital marketing, online retailing, and e-commerce strategy, into business courses. The study aims to provide insights into the evolving nature of business education in response to the digital transformation of the business environment. <br></p>

Thesis Overview