Thesis Abstract

Abstract
This thesis examines the strategic management practices in small and medium enterprises (SMEs) through a detailed case study analysis. The research focuses on understanding how SMEs implement and utilize strategic management principles to achieve sustainable growth and competitive advantage in dynamic business environments. The study investigates various strategic management frameworks, tools, and techniques adopted by SMEs, along with the challenges and opportunities associated with strategic decision-making in this sector. Chapter 1 provides an in-depth introduction to the research topic, including the background of the study, problem statement, objectives, limitations, scope, significance, structure of the thesis, and definition of key terms. The literature review in Chapter 2 critically analyzes existing scholarly works on strategic management practices in SMEs, identifying key themes, trends, and gaps in the literature. Chapter 3 outlines the research methodology employed in the study, including the research design, data collection methods, sampling techniques, data analysis procedures, and ethical considerations. The chapter also discusses the limitations of the research methodology and justifies the chosen approach for investigating strategic management practices in SMEs. In Chapter 4, the findings of the case study analysis are presented and discussed in detail. The analysis explores how SMEs formulate, implement, and evaluate their strategic management initiatives, highlighting best practices and areas for improvement. The chapter also examines the impact of external factors such as market competition, technological advancements, and regulatory changes on strategic decision-making in SMEs. Chapter 5 concludes the thesis by summarizing the key findings, implications, and contributions of the research. The conclusion also offers recommendations for SMEs seeking to enhance their strategic management practices and suggests areas for future research to advance the field of strategic management in small and medium enterprises. Overall, this thesis contributes to the existing body of knowledge on strategic management practices in SMEs by offering a comprehensive analysis of how these organizations navigate the complexities of the business landscape to achieve sustainable growth and competitive success. The findings and insights generated from this study can inform practitioners, policymakers, and academics interested in enhancing the strategic capabilities of SMEs and fostering their long-term success in the global marketplace.

Thesis Overview

The project titled "Strategic Management Practices in Small and Medium Enterprises: A Case Study Analysis" delves into the critical examination of strategic management practices within the context of small and medium enterprises (SMEs). Small and medium enterprises play a crucial role in the economy by fostering innovation, creating job opportunities, and driving economic growth. However, these businesses face unique challenges in terms of resources, capabilities, and competition, making effective strategic management essential for their survival and success. The research aims to explore and analyze the strategic management practices adopted by small and medium enterprises through a detailed case study analysis. By focusing on real-life examples, this study seeks to uncover the strategies employed by SMEs to navigate the competitive business environment, achieve sustainable growth, and maintain a competitive edge. Through an in-depth investigation of specific SMEs, the research will identify the key drivers of strategic management success and the challenges faced by these organizations in implementing effective strategies. Key areas of focus in the research will include the formulation and implementation of strategic plans, resource allocation, risk management, innovation strategies, and performance measurement within SMEs. By investigating these aspects, the study aims to provide valuable insights into the best practices in strategic management for small and medium enterprises and offer recommendations for enhancing their strategic capabilities. Overall, this research overview highlights the significance of strategic management practices in the context of small and medium enterprises and underscores the importance of effective strategic decision-making for the long-term sustainability and growth of these businesses. Through a comprehensive case study analysis, this project aims to contribute to the existing body of knowledge on strategic management in SMEs and provide practical guidance for SME owners, managers, and policymakers seeking to improve the strategic effectiveness of these vital economic players.