Analyzing the Impact of Customer Relationship Management on Performance
Table Of Contents
1. Introduction
- Background of the Study
- Statement of the Problem
- Objectives of the Study
- Research Questions
- Significance of the Study
2. Literature Review
- Theoretical Foundations of Customer Relationship Management
- Components of CRM
- Customer Data Management and Analysis
- Customer Interaction and Engagement
3. Methodology
- Research Design
- Data Collection Methods
- Data Analysis Techniques
- Limitations of the Study
4. Understanding Customer Relationship Management
- Customer-Centric Business Strategies
- Customer Data Integration and Analysis
- Customer Interaction and Engagement Platforms
5. Impact of CRM on Organizational Performance
- Customer Retention and Loyalty
- Customer Satisfaction and Advocacy
- Revenue Growth and Profitability
Thesis Abstract
Customer relationship management (CRM) has emerged as a strategic imperative for businesses seeking to build enduring customer relationships and drive sustainable growth. This research project aims to analyze the impact of CRM on organizational performance, with a focus on customer retention, satisfaction, and loyalty. The study will explore the key components of CRM, including customer data management, customer interaction, and customer-centric strategies. Additionally, the research will investigate the challenges and opportunities associated with implementing CRM initiatives and provide insights into best practices for leveraging CRM to enhance organizational performance.
Thesis Overview
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