1. Introduction
  1.1 Background of the study
  1.2 Statement of the problem
  1.3 Objectives of the study
  1.4 Research questions
  1.5 Significance of the study
2. Literature Review
  2.1 Conceptual framework of customer relationship management
  2.2 Benefits of effective CRM
  2.3 CRM strategies and best practices
3. Research Methodology
  3.1 Research design
  3.2 Data collection methods
  3.3 Sampling techniques
  3.4 Data analysis
4. Results and Findings
  4.1 Analysis of CRM impact on customer satisfaction
  4.2 Case study findings
5. Discussion
  5.1 Implications for business strategy
  5.2 Challenges and opportunities in CRM implementation
  5.3 Future trends in CRM