1. Introduction
- Background of the study
- Statement of the problem
- Objectives of the study
- Scope and limitations
- Significance of the study
2. Literature Review
- Theoretical framework of corporate strategy
- Importance of corporate strategy in organizational performance
- Key principles of corporate strategy
3. Strategic Planning and Formulation
- Vision, mission, and goal setting
- Environmental analysis and SWOT analysis
- Strategy formulation and choice
4. Strategic Decision-Making
- Rational and non-rational decision-making models
- Group decision-making and consensus building
- Decision implementation and control
5. Diversification and Portfolio Management
- Types of diversification strategies
- Portfolio analysis and management
- Managing strategic business units (SBUs)
This project aims to analyze the influence of corporate strategy on the performance and competitive advantage of organizations. It will examine various dimensions of corporate strategy, including strategic planning, strategic decision-making, diversification, mergers and acquisitions, and strategic alliances. The project will assess the impact of effective corporate strategy on organizational performance and provide insights into best practices for formulating and implementing successful corporate strategies.
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