1. Introduction
  - Background of the study
  - Statement of the problem
  - Objectives of the study
  - Scope and limitations
  - Significance of the study
2. Literature Review
  - Theoretical framework of marketing management
  - Importance of marketing management in organizational success
  - Key principles of marketing management
3. Market Research and Analysis
  - Understanding customer needs and preferences
  - Market segmentation and targeting
  - Competitive analysis and market positioning
4. Product Development and Management
  - New product development process
  - Product life cycle management
  - Branding and product differentiation
5. Pricing Strategies
  - Pricing models and strategies
  - Price elasticity and demand analysis
  - Value-based pricing and discounting strategies