Thesis Abstract

Abstract
The rapid growth of e-commerce has transformed the traditional retail landscape, posing significant challenges and opportunities for brick-and-mortar businesses. This thesis aims to analyze the impact of e-commerce on traditional retail businesses through a comprehensive case study approach. The study explores the background of e-commerce and traditional retail, examines the current problems faced by traditional retailers in the digital era, and sets out the objectives of the research. The research methodology involves a detailed literature review of ten key areas related to e-commerce and traditional retail, followed by an exploration of the research design, data collection methods, sampling techniques, and data analysis procedures. The study also considers potential limitations and scopes of the research, as well as the significance of the findings for both academia and industry. Through in-depth interviews, surveys, and data analysis, the study aims to uncover the impact of e-commerce on traditional retail businesses in terms of sales, customer engagement, operational efficiency, and overall competitiveness. The findings from the case study analysis are discussed in Chapter Four, providing insights into the strategies adopted by traditional retailers to adapt to the digital landscape. In conclusion, this thesis offers a comprehensive examination of the impact of e-commerce on traditional retail businesses, highlighting the challenges and opportunities presented by the digital transformation. The study contributes to the existing literature on e-commerce and traditional retail, offering valuable insights for practitioners, policymakers, and academics interested in the evolving dynamics of the retail industry in the digital age.

Thesis Overview

The research project titled "Analyzing the Impact of E-commerce on Traditional Retail Businesses: A Case Study Approach" aims to investigate the influence of e-commerce on traditional retail businesses in the contemporary business landscape. With the increasing prevalence of online shopping and digital transactions, the traditional retail sector faces significant challenges and opportunities. This study seeks to provide a comprehensive analysis of how the adoption of e-commerce strategies affects traditional retail businesses, with a focus on understanding the key dynamics and implications for both sectors. The project will utilize a case study approach to gain in-depth insights into specific traditional retail businesses that have integrated e-commerce solutions into their operations. By examining real-world examples and conducting interviews with key stakeholders, the research aims to identify the factors driving the adoption of e-commerce in traditional retail, as well as the challenges and benefits associated with this transition. Furthermore, the study will explore the impact of e-commerce on various aspects of traditional retail businesses, such as sales performance, customer engagement, operational efficiency, and competitive positioning. Key themes to be addressed in the research overview include the evolution of e-commerce in the retail industry, the changing consumer behavior and preferences driving the shift towards online shopping, the strategies employed by traditional retailers to adapt to the digital marketplace, and the implications of e-commerce integration on overall business performance and sustainability. Through a thorough examination of these issues, the project aims to contribute valuable insights to academic research and practical implications for traditional retail businesses navigating the e-commerce landscape.