Thesis Abstract

Abstract
The rapid growth of e-commerce has revolutionized the retail industry, posing significant challenges to traditional retail businesses. This thesis aims to investigate the impact of e-commerce on traditional retail businesses through a detailed case study approach. The study delves into the various ways in which e-commerce has transformed the retail landscape and analyzes the strategies adopted by traditional retailers to compete in this evolving environment. Chapter One provides an introduction to the research topic, presenting the background of the study, problem statement, objectives, limitations, scope, significance, structure of the thesis, and definition of key terms. The significance of this study lies in its potential to shed light on the critical factors influencing the coexistence of e-commerce and traditional retail businesses. Chapter Two offers a comprehensive literature review, covering ten key topics related to the impact of e-commerce on traditional retail businesses. This section synthesizes existing research findings, theoretical frameworks, and industry practices to build a solid foundation for the study. Chapter Three outlines the research methodology employed in this study. It encompasses the research design, data collection methods, sampling techniques, data analysis procedures, ethical considerations, and limitations of the research methodology. This chapter aims to provide transparency and rigor in the research process. Chapter Four presents a detailed discussion of the findings derived from the case study analysis. This chapter examines how e-commerce has influenced various aspects of traditional retail businesses, such as consumer behavior, marketing strategies, supply chain management, and competitive dynamics. The findings are analyzed in light of theoretical frameworks and empirical evidence. Chapter Five concludes the thesis by summarizing the key findings, implications, and recommendations for traditional retail businesses operating in the era of e-commerce. This section also highlights the contributions of this study to the existing literature and suggests avenues for future research in this domain. In conclusion, this thesis contributes to a deeper understanding of the impact of e-commerce on traditional retail businesses and provides valuable insights for practitioners, policymakers, and researchers navigating this dynamic landscape. By adopting a case study approach, this research illuminates the complexities and opportunities arising from the coexistence of traditional and e-commerce retail models.

Thesis Overview

The research project titled "Analyzing the Impact of E-Commerce on Traditional Retail Businesses: A Case Study Approach" seeks to investigate the influence of e-commerce on traditional retail businesses in the contemporary business landscape. As the prevalence of online shopping continues to rise, traditional brick-and-mortar retailers are faced with the challenge of adapting to this digital transformation to remain competitive and relevant. This study aims to provide valuable insights into how e-commerce impacts traditional retail businesses, with a specific focus on the strategies, challenges, and opportunities that arise from this shift. The research will utilize a case study approach to delve into real-world scenarios and analyze the practical implications of e-commerce adoption on traditional retail businesses. By studying specific companies or industry sectors, the project aims to identify trends, success factors, and potential pitfalls associated with integrating e-commerce into traditional retail models. This approach will enable a detailed examination of the strategies employed by traditional retailers to leverage e-commerce platforms, as well as the impact of these strategies on their overall performance and competitiveness. Key aspects to be explored in this research include the background and evolution of e-commerce, the current landscape of traditional retail businesses, the challenges faced by traditional retailers in adopting e-commerce, and the potential benefits and risks associated with this transition. By examining these factors through a case study lens, the project aims to offer a comprehensive analysis of the dynamic relationship between e-commerce and traditional retail businesses. Through this research, valuable insights can be gained into the strategies that traditional retailers can employ to successfully navigate the e-commerce landscape, enhance their competitive positioning, and capitalize on emerging opportunities in the digital marketplace. Ultimately, the findings of this study aim to contribute to the existing body of knowledge on the impact of e-commerce on traditional retail businesses and provide practical recommendations for businesses looking to adapt to the evolving business environment.