Thesis Abstract

Abstract
The rapid growth of e-commerce has transformed the way businesses operate globally, offering new opportunities for Small and Medium Enterprises (SMEs) in developing countries. This study investigates the impact of e-commerce on SMEs in developing countries, focusing on the opportunities and challenges faced by these businesses in adopting and utilizing e-commerce technologies. Through a comprehensive review of existing literature and a detailed analysis of primary data collected from SMEs in selected developing countries, this research aims to provide valuable insights into the role of e-commerce in enhancing the competitiveness and sustainability of SMEs. The study begins with an introduction that highlights the significance of e-commerce for SMEs in developing countries and outlines the research objectives. A thorough examination of the background of the study sets the context for understanding the evolution of e-commerce and its relevance to SMEs. The problem statement identifies the gaps in existing literature and emphasizes the need to explore the impact of e-commerce on SMEs in developing countries. The objectives of the study include evaluating the opportunities and challenges of e-commerce adoption by SMEs, assessing the impact of e-commerce on business performance and market reach, and identifying key factors influencing the successful implementation of e-commerce strategies in developing countries. The study also addresses the limitations and scope of the research, acknowledging the constraints and boundaries within which the study is conducted. The literature review presents a comprehensive analysis of existing research on e-commerce and its implications for SMEs in developing countries. Key themes explored include the benefits of e-commerce adoption, challenges faced by SMEs in leveraging e-commerce technologies, and strategies for enhancing e-commerce readiness among SMEs. The review also examines the role of government policies, infrastructure development, and digital literacy in shaping the e-commerce landscape for SMEs in developing countries. The research methodology section details the research design, data collection methods, and analysis techniques employed in the study. The study utilizes a mixed-methods approach, combining qualitative interviews with SME owners and quantitative surveys to gather diverse perspectives on the impact of e-commerce. The findings from the data analysis are presented in the discussion chapter, highlighting the key insights obtained from the study. The discussion of findings delves into the implications of the research results for SMEs, policymakers, and other stakeholders involved in promoting e-commerce development in developing countries. The analysis identifies critical success factors for SMEs in adopting e-commerce, including access to finance, digital skills training, and market integration strategies. The study concludes with a summary of key findings, implications for practice, and recommendations for future research in the field of e-commerce and SME development. In conclusion, this thesis contributes to the growing body of knowledge on the impact of e-commerce on SMEs in developing countries, shedding light on the opportunities and challenges faced by these businesses in embracing digital technologies. The findings offer valuable insights for policymakers, industry practitioners, and academic researchers seeking to enhance the competitiveness and sustainability of SMEs through e-commerce innovation.

Thesis Overview