Thesis Abstract

Abstract
The rapid advancement of technology has transformed the business landscape, particularly in the retail sector, with the proliferation of e-commerce platforms. Small businesses play a crucial role in the economy, and understanding how e-commerce impacts them is essential for their sustainability and growth. This thesis explores the impact of e-commerce on small businesses in the retail sector, focusing on various dimensions such as sales, market reach, customer engagement, operational efficiency, and competitiveness. The study begins by providing an overview of the background of e-commerce and its significance to small businesses. It identifies the problem statement that small businesses face in adopting and adapting to e-commerce practices. The objectives of the study are to analyze the benefits and challenges of e-commerce for small businesses, explore the factors influencing their adoption of e-commerce, and provide recommendations for enhancing their e-commerce strategies. A comprehensive literature review examines existing research on e-commerce in the retail sector and its impact on small businesses. The review covers topics such as the advantages of e-commerce for small businesses, challenges they face in implementing e-commerce, strategies for successful e-commerce adoption, and the role of digital marketing in enhancing online presence and customer engagement. The research methodology section details the research design, data collection methods, sample selection, and data analysis techniques employed in the study. It includes both qualitative and quantitative approaches to gather insights from small businesses in the retail sector regarding their experiences with e-commerce. The discussion of findings presents the results of the study, highlighting the positive and negative impacts of e-commerce on small businesses. It analyzes the factors influencing e-commerce adoption and identifies strategies for overcoming challenges and maximizing the benefits of e-commerce for small businesses. The conclusion summarizes the key findings of the study and provides recommendations for small businesses looking to leverage e-commerce for sustainable growth and competitiveness in the retail sector. The study underscores the importance of embracing digital technologies and developing robust e-commerce strategies to thrive in an increasingly competitive market environment. In conclusion, this thesis contributes to the existing body of knowledge on the impact of e-commerce on small businesses in the retail sector and offers valuable insights for policymakers, industry practitioners, and academics seeking to understand and support the digital transformation of small businesses.

Thesis Overview