Thesis Abstract

Abstract
The rapid growth of e-commerce has significantly transformed the landscape of traditional retail businesses worldwide. This study delves into the impact of e-commerce on traditional retail businesses, exploring the challenges and opportunities it presents. The research aims to provide a comprehensive analysis of how traditional retail businesses are adapting to the digital era and the strategies they are employing to remain competitive. The study begins with an introduction that sets the context for the research, followed by a background of the study that highlights the evolution of e-commerce and its implications for traditional retail businesses. The problem statement identifies the key issues faced by traditional retailers in the face of increasing e-commerce competition, while the objectives of the study outline the specific goals and research questions to be addressed. The limitations of the study and the scope of research provide a clear framework for the study, defining the boundaries and focus areas. A thorough literature review in Chapter Two examines existing research on e-commerce and traditional retail businesses, highlighting key findings, trends, and gaps in the literature. This chapter aims to provide a theoretical foundation for the study and identify relevant theoretical frameworks and concepts that will guide the research. Chapter Three details the research methodology, outlining the research design, data collection methods, sampling techniques, and data analysis procedures. The chapter also discusses ethical considerations and potential limitations of the research methodology. Chapter Four presents the findings of the study, analyzing the impact of e-commerce on traditional retail businesses based on the data collected and analyzed. This chapter explores how traditional retailers are leveraging e-commerce to enhance their competitiveness, as well as the challenges they face in the digital marketplace. Finally, Chapter Five offers a conclusion and summary of the study, highlighting the key findings, implications, and recommendations for traditional retail businesses looking to thrive in the e-commerce era. The study contributes to the existing body of knowledge on e-commerce and traditional retail businesses, offering valuable insights for researchers, practitioners, and policymakers in the field. In conclusion, this thesis provides a comprehensive analysis of the impact of e-commerce on traditional retail businesses, shedding light on the strategies and challenges faced by traditional retailers in the digital age. The findings of this study have significant implications for the future of retail businesses and offer valuable insights for stakeholders looking to navigate the evolving landscape of the retail industry.

Thesis Overview