Thesis Abstract

Abstract
The advent of e-commerce has revolutionized the way businesses operate, particularly in the retail sector. This thesis investigates the impact of e-commerce on traditional retail businesses, exploring the challenges and opportunities presented by this digital transformation. The study aims to provide insights into how traditional retailers can adapt and thrive in the increasingly competitive online marketplace. The research begins with an introduction that sets the context for the study, followed by a background of the study that outlines the evolution of e-commerce and its implications for traditional retail businesses. The problem statement highlights the key issues faced by traditional retailers in the digital age, while the objectives of the study focus on understanding the impact of e-commerce on their operations. The limitations of the study and the scope of research are also discussed, providing a framework for the investigation. A comprehensive literature review in Chapter Two examines existing research on e-commerce and traditional retail businesses. The review covers topics such as consumer behavior in online shopping, the role of technology in retail, and strategies for integrating e-commerce into traditional business models. The chapter aims to provide a theoretical foundation for the study and identify gaps in current knowledge. Chapter Three details the research methodology employed in the study, including the research design, data collection methods, and analysis techniques. The chapter outlines the steps taken to gather and analyze data, ensuring the validity and reliability of the research findings. Various research instruments and sampling techniques are utilized to gather insights from both traditional retailers and online consumers. Chapter Four presents the findings of the study, analyzing the impact of e-commerce on traditional retail businesses. The discussion covers key themes such as changes in consumer shopping habits, challenges faced by brick-and-mortar stores, and strategies for successful integration of e-commerce. The chapter examines how traditional retailers can leverage technology to enhance their competitiveness and reach a wider customer base. Finally, Chapter Five offers a conclusion and summary of the thesis, highlighting the key findings and implications for traditional retail businesses. The study concludes with recommendations for how traditional retailers can navigate the challenges of e-commerce and capitalize on the opportunities it presents. Overall, this thesis contributes to the understanding of the evolving retail landscape and provides valuable insights for businesses seeking to thrive in the digital age.

Thesis Overview