Thesis Abstract

Abstract
The advent of e-commerce has revolutionized the retail industry, reshaping the way businesses operate and interact with customers. This thesis examines the impact of e-commerce on traditional retail businesses through a comprehensive case study approach. The study aims to analyze the challenges and opportunities that arise from the integration of e-commerce into traditional retail models, with a focus on understanding the strategies employed by businesses to adapt to the changing landscape. Chapter One provides an introduction to the research topic, giving background information on the evolution of e-commerce and its implications for traditional retail businesses. The problem statement highlights the gap in existing literature regarding the specific challenges faced by traditional retailers in the e-commerce era. The objectives of the study are outlined to investigate the effects of e-commerce on traditional retail businesses and propose strategies for sustainable coexistence. The limitations and scope of the study are identified, along with the significance of the research and the thesis structure. Chapter Two presents a comprehensive literature review, encompassing ten key areas related to e-commerce and traditional retail businesses. The review examines the impact of e-commerce on consumer behavior, market dynamics, technological innovations, and the competitive landscape in the retail sector. It also explores the strategies adopted by traditional retailers to leverage e-commerce platforms and enhance their market presence. Chapter Three delves into the research methodology employed in this study, detailing the research design, data collection methods, sampling techniques, and data analysis procedures. The chapter also discusses the ethical considerations and potential biases that may influence the research findings. Chapter Four presents the findings of the case study analysis, highlighting the key challenges and opportunities faced by traditional retail businesses in the era of e-commerce. The chapter explores the strategies implemented by selected retailers to adapt to the changing market dynamics, improve customer engagement, and enhance their competitive position. Chapter Five concludes the thesis by summarizing the key findings and implications of the study. The conclusion reflects on the research objectives, discusses the practical implications for traditional retail businesses, and proposes recommendations for future research in this area. In conclusion, this thesis provides valuable insights into the impact of e-commerce on traditional retail businesses and offers practical recommendations for businesses seeking to thrive in the digital age. By examining real-world case studies and analyzing industry trends, this study contributes to the existing body of knowledge on e-commerce strategies and their implications for traditional retailers.

Thesis Overview