Thesis Abstract

Abstract
The retail industry plays a crucial role in the economy by providing goods and services to consumers. In recent years, there has been a growing emphasis on the importance of corporate social responsibility (CSR) practices within the retail sector. This research project aims to analyze the impact of CSR practices on consumer behavior in the retail industry. The study will focus on understanding how CSR initiatives such as environmental sustainability, ethical sourcing, and community engagement influence consumer perceptions and purchasing decisions. The research will begin with a comprehensive review of the literature on CSR practices in the retail industry, examining the theoretical frameworks and empirical studies that have explored the relationship between CSR and consumer behavior. The literature review will highlight the key factors that drive consumer preferences for socially responsible companies and the potential benefits that CSR can bring to retailers in terms of brand image and customer loyalty. The methodology chapter will outline the research design and data collection methods employed in the study. A mixed-method approach will be used, combining quantitative surveys with qualitative interviews to gather insights from both consumers and retail industry professionals. The research will be conducted in a diverse sample of retail stores to ensure a broad representation of consumer perspectives. The findings chapter will present the results of the study, analyzing the data collected and identifying trends and patterns in consumer behavior related to CSR practices. The discussion will explore the implications of these findings for retail businesses, providing recommendations for how companies can leverage CSR initiatives to enhance their competitive advantage and appeal to socially conscious consumers. In conclusion, this research project will contribute to the existing body of knowledge on CSR practices in the retail industry and their impact on consumer behavior. By shedding light on the factors that drive consumer preferences for socially responsible companies, the study aims to provide valuable insights for retailers seeking to build stronger relationships with their customers and create a sustainable business model that aligns with societal values.

Thesis Overview