Thesis Abstract

Abstract
The advent of e-commerce has revolutionized the way businesses operate, especially in the retail sector. This thesis examines the impact of e-commerce on traditional retail business strategies, focusing on how traditional retailers have adapted to the changing landscape brought about by the rise of online shopping platforms. The study delves into the various challenges and opportunities that traditional retailers face in the era of digital commerce and investigates the strategies they employ to remain competitive in the market. Through a comprehensive literature review and empirical research, this thesis aims to provide insights into the evolving dynamics between e-commerce and traditional retail businesses, shedding light on the key factors influencing their success or failure in the current business environment. Chapter One provides an introduction to the research topic, outlining the background of the study, problem statement, objectives, limitations, scope, significance, and the structure of the thesis. Chapter Two presents a detailed literature review that explores key concepts, theories, and previous studies related to e-commerce, traditional retail business strategies, and the intersection of the two. Chapter Three discusses the research methodology employed in this study, detailing the research design, data collection methods, sampling techniques, and data analysis procedures. Chapter Four presents the findings of the research, analyzing the impact of e-commerce on traditional retail business strategies based on empirical data and case studies. The chapter delves into the various challenges faced by traditional retailers in adapting to the digital landscape, as well as the strategies they have implemented to leverage the opportunities presented by e-commerce platforms. The discussion also examines the implications of these findings for the future of traditional retail businesses and provides recommendations for improving their competitiveness in the evolving market. Finally, Chapter Five offers a conclusion and summary of the key findings of the thesis, highlighting the implications of the research for both theory and practice. The chapter also discusses the limitations of the study and suggests areas for future research to further explore the complex relationship between e-commerce and traditional retail business strategies. Overall, this thesis contributes to the growing body of knowledge on the impact of e-commerce on traditional retail businesses, offering valuable insights for academics, practitioners, and policymakers seeking to navigate the changing landscape of the retail industry in the digital age.

Thesis Overview