The importance of customer relationship management in business success
Table Of Contents
<p>1. Introduction<br> 1.1 Background and rationale for the study<br> 1.2 Research objectives<br> 1.3 Significance of customer relationship management in business<br>2. Literature Review<br> 2.1 Theoretical foundations of customer relationship management<br> 2.2 CRM strategies and customer-centric practices<br> 2.3 Impact of CRM on customer satisfaction and loyalty<br>3. Methodology<br> 3.1 Research design and approach<br> 3.2 Data collection methods<br> 3.3 Analysis of CRM best practices and case studies<br>4. CRM Strategies and Technologies<br> 4.1 Customer data management and analytics<br> 4.2 Personalization and customer segmentation<br> 4.3 Omnichannel CRM and integrated customer experiences<br>5. Customer Satisfaction and Retention<br> 5.1 CRM impact on customer satisfaction metrics<br> 5.2 Customer retention strategies and loyalty programs<br></p>
Thesis Abstract
<p> This research project aims to highlight the critical importance of customer relationship management (CRM) in driving business success and sustainable competitive advantage. The study will examine the role of CRM strategies, technologies, and customer-centric practices in building long-term relationships with customers and enhancing their lifetime value. Additionally, the research will explore the impact of CRM on customer satisfaction, retention, and advocacy, as well as its implications for organizational performance and profitability. By synthesizing insights from CRM best practices, customer experience management, and empirical studies, this project seeks to provide actionable recommendations for businesses to optimize their CRM initiatives and achieve customer-centric excellence. <br></p>Thesis Overview
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