The Role of Marketing in Creating Customer Value
Table Of Contents
<p>1. Introduction<br> 1.1 Background of the Study<br> 1.2 Research Objectives<br> 1.3 Significance of the Study<br>2. Literature Review<br> 2.1 Customer Value and Perceived Benefits<br> 2.2 Marketing Strategies for Value Creation<br> 2.3 Customer Relationship Management<br>3. Methodology<br> 3.1 Research Design<br> 3.2 Data Collection Methods<br> 3.3 Sampling Techniques<br>4. Understanding Customer Value<br> 4.1 Customer Needs and Expectations<br> 4.2 Value Propositions and Differentiation<br> 4.3 Measuring Customer Perceived Value<br>5. Marketing Strategies for Value Creation<br> 5.1 Product and Service Innovation<br> 5.2 Pricing and Value Communication<br> 5.3 Branding and Customer Experience<br></p>
Thesis Abstract
<p> This research project aims to explore the fundamental role of marketing in creating customer value. The study will investigate how marketing strategies and activities contribute to the perception of value by customers, leading to customer satisfaction, loyalty, and long-term relationships. Additionally, the project will analyze the impact of customer value creation on organizational performance and competitiveness. <br></p>Thesis Overview
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