Thesis Abstract

Abstract
This thesis investigates the impact of digital banking on traditional banking services within the banking and finance sector. The rapid advancement of technology and the widespread adoption of digital banking platforms have significantly transformed the landscape of banking services globally. The study aims to analyze how digital banking has influenced traditional banking services, customer behavior, and overall operational efficiency in the banking industry. Through an in-depth examination of existing literature, case studies, and empirical data, the research seeks to provide insights into the challenges and opportunities arising from the integration of digital technologies in the banking sector. The study begins with an introduction that highlights the growing importance of digital banking and sets the context for the research. The background of the study explores the historical evolution of banking services and the emergence of digital banking as a disruptive force in the industry. The problem statement identifies the key issues faced by traditional banks in adapting to the digital transformation and the implications for their competitiveness and customer relationships. The objectives of the study outline the specific goals and research questions that guide the investigation, while the limitations and scope of the study clarify the boundaries and constraints of the research. In the literature review, ten critical themes related to the impact of digital banking on traditional banking services are examined, including technological innovations, customer preferences, regulatory challenges, cybersecurity issues, and strategic implications for banks. The review of existing studies and theoretical frameworks provides a comprehensive understanding of the key factors influencing the digitalization of banking services and the implications for traditional banks. The research methodology section outlines the research design, data collection methods, sampling techniques, and data analysis procedures employed in the study. Through a mixed-methods approach combining quantitative surveys and qualitative interviews with banking professionals, customers, and industry experts, the study gathers relevant data to analyze the impact of digital banking on traditional banking services comprehensively. The discussion of findings presents the results of the empirical analysis, highlighting the key insights and implications for traditional banks seeking to navigate the digital transformation successfully. The chapter explores the changes in customer behavior, service delivery models, operational processes, and competitive strategies adopted by banks in response to the digital revolution. In conclusion, the thesis summarizes the key findings, implications, and recommendations derived from the study, emphasizing the need for traditional banks to embrace digital technologies strategically to enhance their competitiveness and customer value proposition. The research contributes to the existing body of knowledge on digital banking and traditional banking services, offering valuable insights for policymakers, banking professionals, and researchers in the field of banking and finance. Overall, this thesis provides a comprehensive analysis of the impact of digital banking on traditional banking services, shedding light on the opportunities and challenges faced by banks in adapting to the digital age and transforming their business models to meet the evolving needs of customers in a digital-driven economy.

Thesis Overview

The project titled "Analysis of the impact of digital banking on traditional banking services" aims to investigate the effects of digital banking on the traditional banking sector. With the rapid advancement in technology and the increasing popularity of digital banking services, traditional banks are facing significant challenges and opportunities. This research seeks to explore how digital banking is reshaping the landscape of traditional banking services, with a focus on key areas such as customer behavior, operational efficiency, regulatory compliance, and competitive strategies. The study will begin with a comprehensive review of relevant literature on digital banking and traditional banking services to establish a theoretical framework for the research. This review will cover topics such as the evolution of digital banking, the advantages and disadvantages of digital banking, customer preferences in banking services, and the impact of digital disruption on traditional banking models. The research methodology will involve a combination of qualitative and quantitative approaches, including surveys, interviews, and data analysis. Surveys will be conducted to gather insights from customers on their usage of digital banking services and their satisfaction with traditional banking services. Interviews will be conducted with industry experts and bank executives to understand the challenges and opportunities presented by digital banking. The findings of the study will be analyzed and discussed in detail, highlighting the key trends, challenges, and opportunities for traditional banks in the digital era. The research aims to provide valuable insights for banking institutions to adapt to the changing landscape and develop strategies to remain competitive in the digital age. In conclusion, this research on the impact of digital banking on traditional banking services is crucial in understanding the dynamics of the banking industry and identifying the implications of digital transformation for traditional banks. By examining how digital banking is reshaping the sector, this study aims to provide valuable recommendations for banks to navigate the challenges and leverage the opportunities presented by digital innovation.