Thesis Abstract

This research project aims to evaluate the effectiveness of bank customer segmentation strategies. Customer segmentation is a crucial marketing technique that enables banks to identify and target specific customer groups with tailored products, services, and marketing campaigns. This study will examine the different customer segmentation approaches employed by banks, such as demographic, behavioral, and psychographic segmentation, and assess their impact on customer satisfaction, loyalty, and profitability. The research will utilize both qualitative and quantitative methods to gather data from bank customers and analyze their perceptions and preferences. The findings of this study will provide insights for banks in refining their customer segmentation strategies and enhancing their customer relationship management practices.

Thesis Overview