1. Introduction
  1.1 Background and rationale
  1.2 Research objectives
  1.3 Research questions
  1.4 Significance of the study
2. Literature Review
  2.1 Overview of bank product innovation
  2.2 Importance of product innovation in banking
  2.3 Types of bank product innovation
  2.4 Factors influencing bank product innovation
  2.5 Impact of product innovation on customer satisfaction
  2.6 Impact of product innovation on bank performance
3. Research Methodology
  3.1 Research design
  3.2 Data collection methods
  3.3 Data analysis techniques
  3.4 Limitations of the study
4. Results and Analysis
  4.1 Overview of bank product innovation strategies
  4.2 Impact of product innovation on customer satisfaction
  4.3 Impact of product innovation on market share
  4.4 Impact of product innovation on profitability
5. Discussion
  5.1 Summary of findings
  5.2 Implications for bank product innovation
  5.3 Recommendations for future research