Thesis Abstract

Abstract
This thesis examines the convergence of technology and traditional art techniques in the field of Visual Communication Design, exploring the impact and implications of this intersection on contemporary artistic practices. The research delves into how advancements in technology have influenced and transformed traditional art methods, reshaping the landscape of visual communication design. By investigating the ways in which artists and designers are combining new digital tools with age-old techniques, this study seeks to shed light on the innovative approaches and creative possibilities that emerge from this fusion. The study begins with a comprehensive literature review that surveys existing scholarship on the subject, analyzing key trends, theories, and case studies that illustrate the relationship between technology and traditional art techniques in visual communication design. Drawing on insights from diverse sources, the review highlights the evolution of artistic practices in response to technological advancements, paving the way for a deeper understanding of the current landscape. Subsequently, the research methodology section outlines the approach taken to investigate the research questions, including data collection methods, sampling techniques, and analytical frameworks employed in the study. By utilizing a combination of qualitative and quantitative research methods, the study aims to provide a multifaceted analysis of the subject matter, capturing the complexities and nuances of the intersection between technology and traditional art techniques. The findings section presents the results of the research, offering a detailed analysis of the data collected and drawing out key themes, patterns, and insights that emerged from the study. Through an in-depth examination of case studies and interviews with practicing artists and designers, the study uncovers the diverse ways in which technology is being integrated into traditional artistic practices, highlighting the creative potential and challenges associated with this convergence. The discussion section critically examines the implications of the findings, exploring the broader implications for visual communication design and the artistic community at large. By considering the social, cultural, and ethical dimensions of the intersection between technology and traditional art techniques, the study seeks to provoke critical reflection and dialogue on the future direction of artistic practices in a technologically driven world. Finally, the conclusion summarizes the key findings of the study and offers insights into future research directions and practical applications of the research. By synthesizing the main arguments and contributions of the study, the conclusion provides a comprehensive overview of the research outcomes and their significance for the field of visual communication design. In conclusion, this thesis contributes to a deeper understanding of the evolving relationship between technology and traditional art techniques in visual communication design, highlighting the transformative impact of this intersection on artistic practices and creative expression. By exploring the innovative approaches and challenges associated with this convergence, the study aims to inspire further exploration and dialogue within the artistic community, paving the way for new insights and possibilities in the field.

Thesis Overview