Thesis Abstract

Abstract
Color theory plays a vital role in graphic design, influencing the visual impact and communication effectiveness of design projects. This thesis explores the impact of color theory in graphic design through a case study analysis. The study aims to investigate how color theory principles are applied in graphic design, examining their influence on audience perception and engagement. Through a comprehensive literature review, the research delves into the historical background of color theory, its relevance in contemporary graphic design practices, and its significance in visual communication. The research methodology involves a qualitative case study approach, focusing on ten selected graphic design projects that demonstrate the effective application of color theory principles. The study analyzes the use of color schemes, contrast, harmony, and symbolism in these projects, highlighting their role in conveying messages, eliciting emotions, and creating aesthetic appeal. Through interviews with graphic designers and design experts, the study gathers insights into the decision-making process behind color choices and the impact of these choices on design outcomes. The findings of the study reveal the importance of understanding color theory principles in creating visually compelling and communicatively effective graphic design. The analysis of the case study projects demonstrates how strategic use of color can enhance brand identity, evoke specific moods, and attract target audiences. The discussion delves into the complexities of color perception, cultural influences on color meanings, and the psychological responses to color stimuli, shedding light on the multifaceted nature of color in design. In conclusion, this thesis underscores the critical role of color theory in graphic design practice and its profound impact on audience engagement and communication effectiveness. By recognizing the power of color in design, designers can harness its potential to create meaningful and impactful visual experiences. The study contributes to the existing body of knowledge in graphic design theory and provides practical insights for designers seeking to leverage color theory principles in their creative work.

Thesis Overview