Designing a packaging solution for a luxury brand
Table Of Contents
1. Introduction
1.1 Background and significance
1.2 Objectives and scope
2. Understanding luxury branding and packaging
2.1 Definition and characteristics of luxury brands
2.2 Role of packaging in luxury brand perception
3. Research and analysis
3.1 Market research and competitor analysis
3.2 Identifying target audience and brand positioning
4. Concept development
4.1 Exploring design concepts and themes
4.2 Sketching and visualizing packaging ideas
5. Material selection and structural design
5.1 Evaluating materials for luxury packaging
5.2 Creating structural prototypes and mock-ups
Thesis Abstract
This project focuses on designing a sophisticated and visually appealing packaging solution for a luxury brand. The project aims to create a packaging design that reflects the brand's values, enhances the product's perceived value, and provides a memorable unboxing experience for customers. Through a combination of research, conceptualization, and prototyping, the project explores various materials, structural designs, and finishing techniques to create a packaging solution that embodies elegance, exclusivity, and attention to detail.
Thesis Overview
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