Thesis Abstract

This project aims to explore the concept of negative space in graphic design and its impact on visual communication. Negative space refers to the empty or unoccupied areas surrounding the main subject in a design. By strategically utilizing negative space, designers can create visually compelling and thought-provoking compositions. This project will delve into the principles and techniques of using negative space effectively, examining its role in enhancing clarity, balance, and visual impact. Through a series of case studies and practical design exercises, this project seeks to deepen our understanding of negative space and its potential for creating engaging and memorable graphic designs.

Thesis Overview