Thesis Abstract

This project focuses on the process of designing a brand identity for a new restaurant. It explores the crucial role of brand identity in establishing a strong and memorable presence in the competitive food industry. The project delves into the various elements of brand identity, including logo design, color palette, typography, and overall visual style. It also considers the importance of aligning the brand identity with the restaurant's target audience, values, and unique selling proposition. Through a combination of research, conceptualization, and design execution, this project aims to create a comprehensive and cohesive brand identity that effectively communicates the restaurant's essence and attracts its desired customer base.

Thesis Overview