Thesis Abstract

This research project aims to assess the knowledge and awareness of agricultural students about agricultural marketing and value chains. Agricultural marketing plays a crucial role in connecting farmers with consumers and ensuring the efficient distribution of agricultural products. However, the success of agricultural marketing depends on the understanding and awareness of key concepts and practices among agricultural students who will become future farmers and agribusiness professionals. This study will evaluate the level of knowledge and awareness among agricultural students regarding agricultural marketing strategies, value chain management, market analysis, branding, and consumer behavior. By conducting surveys and interviews with agricultural students, this research will provide insights into the gaps in their knowledge and identify areas for improvement in agricultural education curricula. The findings of this study will contribute to enhancing the education and training of agricultural students, ultimately improving the effectiveness of agricultural marketing and value chain management in the agricultural sector.

Thesis Overview