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The role of accounting in measuring and managing customer profitability

 

Table Of Contents


<p>1. Introduction<br>&nbsp; 1.1 Background<br>&nbsp; 1.2 Research Objectives<br>&nbsp; 1.3 Research Questions<br>&nbsp; 1.4 Significance of the Study<br><br>2. Literature Review<br>&nbsp; 2.1 Employee Engagement and its Definition<br>&nbsp; 2.2 Theoretical Frameworks and Models in Employee Engagement<br>&nbsp; 2.3 Factors Influencing Employee Engagement and its Impact on Organizational Performance<br><br>3. Research Methodology<br>&nbsp; 3.1 Research Design<br>&nbsp; 3.2 Data Collection Methods<br>&nbsp; 3.3 Sample Selection<br>&nbsp; 3.4 Data Analysis Techniques<br><br>4. Findings<br>&nbsp; 4.1 Relationship between Employee Engagement and Employee Productivity<br>&nbsp; 4.2 Impact of Employee Engagement on Customer Satisfaction<br>&nbsp; 4.3 Link between Employee Engagement and Financial Performance<br><br>5. Discussion<br>&nbsp; 5.1 Significance of Employee Engagement in Enhancing Organizational Performance<br>&nbsp; 5.2 Implications for Organizations and Employee Engagement Strategies<br>&nbsp; 5.3 Ethical Considerations in Promoting Employee Engagement<br>&nbsp; 5.4 Limitations and Future Research Directions<br></p>

Thesis Abstract

<p> The objective of this research is to investigate the impact of employee engagement on organizational performance. Employee engagement has gained significant attention as a critical factor in enhancing productivity, job satisfaction, and overall organizational success. This study aims to examine the relationship between employee engagement and various performance indicators, such as employee productivity, customer satisfaction, and financial performance. The findings of this research will provide valuable insights for organizations in understanding the importance of employee engagement and its impact on overall organizational performance. <br></p>

Thesis Overview

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