1. Introduction
  1.1 Background
  1.2 Research Objectives
  1.3 Research Questions
  1.4 Significance of the Study

2. Literature Review
  2.1 Social Media Marketing and its Importance in Consumer Behavior
  2.2 Theoretical Frameworks and Models in Social Media Marketing
  2.3 Impact of Social Media Marketing on Consumer Attitudes and Perceptions

3. Research Methodology
  3.1 Research Design
  3.2 Data Collection Methods
  3.3 Sample Selection
  3.4 Data Analysis Techniques

4. Findings
  4.1 Influence of Social Media Marketing on Consumer Awareness and Engagement
  4.2 Impact of Social Media Marketing on Consumer Purchase Intentions
  4.3 Factors Influencing the Effectiveness of Social Media Marketing

5. Discussion
  5.1 Significance of Social Media Marketing in Influencing Consumer Behavior
  5.2 Implications for Businesses and Marketing Strategies
  5.3 Ethical Considerations in Social Media Marketing
  5.4 Limitations and Future Research Directions