Thesis Abstract

This research project aims to investigate the impact of artificial intelligence (AI) on customer experience in the retail industry. With the rapid advancements in AI technology, retailers are increasingly adopting AI-powered solutions to enhance various aspects of the customer journey. This study seeks to explore how AI is transforming the retail customer experience and its implications for both retailers and customers.

The research will begin with a comprehensive literature review, examining the theoretical foundations of customer experience and the role of AI in the retail industry. It will delve into the existing body of knowledge on the impact of AI on customer experience, drawing insights from empirical studies and case examples.

A mixed-methods research approach will be employed, combining qualitative and quantitative data collection methods. Interviews and surveys will be conducted with retail industry professionals and customers to gather their perspectives on the use of AI in customer experience. Data analysis techniques, such as thematic analysis and statistical analysis, will be applied to derive meaningful insights from the collected data.

The findings of this research project will shed light on the ways in which AI is transforming the retail customer experience. It will explore the benefits and challenges associated with the implementation of AI in retail settings, as well as its impact on customer satisfaction, loyalty, and engagement. The research outcomes will provide valuable insights for retailers in understanding the potential of AI in enhancing customer experience and inform their strategic decision-making processes.

Furthermore, this study will contribute to the existing literature on AI and customer experience by providing empirical evidence and practical implications. It will address the research gap in understanding the specific applications of AI in the retail industry and its effects on customer perceptions and behaviors.

Overall, this research project aims to contribute to the knowledge base on the impact of AI on customer experience in the retail industry. The findings will have implications for both academia and practitioners, providing valuable insights for retailers seeking to leverage AI technologies to deliver exceptional customer experiences in an increasingly competitive market.

Thesis Overview