Project Abstract

Abstract
Communication plays a crucial role in the agricultural research and innovation process. Effective communication is essential for disseminating research findings, promoting innovation, and facilitating collaboration within the agricultural community. This study explores the importance of communication in agricultural research and innovation, focusing on the various communication channels and strategies used in the dissemination of information. The role of communication in bridging the gap between researchers, farmers, policymakers, and other stakeholders is examined, highlighting the significance of clear, timely, and relevant communication in driving agricultural development and sustainability. The study also investigates the challenges and opportunities associated with communication in the agricultural sector, including issues related to information access, language barriers, and technology adoption. By understanding the dynamics of communication in agricultural research and innovation, stakeholders can enhance their engagement, improve knowledge sharing, and foster innovation that meets the needs of farmers and contributes to food security and economic development.

Project Overview

According to Grenier (1998), this story prompts several important questions: Did anyone bother to ask the local people who, how, where, when, and why of their local palm-oil production system? By learning about the local production system, could the proponents have avoided any of these costly failures? If the researchers had established joint ventures with the communities, could development objectives and sustainable-development goals have been served? If participatory technology-development techniques had been tried, could hybrid technologies (a combination of indigenous and foreign inputs) have yielded successful ventures? What would have been the outcome had any of these proponents worked with the indigenous people.