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The impact of new product development on performance of commercial banks in nigeria (a case study of three banks in owerri)

 

Table Of Contents


Chapter ONE

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objectives of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter TWO

2.1 Overview of New Product Development
2.2 Importance of New Product Development
2.3 Theoretical Frameworks in New Product Development
2.4 Factors Influencing New Product Development
2.5 Challenges in New Product Development
2.6 Strategies for Successful New Product Development
2.7 Innovations in New Product Development
2.8 Impact of New Product Development on Business Performance
2.9 Case Studies on New Product Development in the Banking Sector
2.10 Best Practices in New Product Development

Chapter THREE

3.1 Research Design
3.2 Research Methodology
3.3 Data Collection Methods
3.4 Sampling Techniques
3.5 Data Analysis Procedures
3.6 Ethical Considerations
3.7 Validity and Reliability
3.8 Limitations of Methodology

Chapter FOUR

4.1 Overview of Findings
4.2 Analysis of Data
4.3 Comparison of Results
4.4 Interpretation of Findings
4.5 Relationship to Literature
4.6 Implications of Results
4.7 Recommendations for Practice
4.8 Recommendations for Further Research

Chapter FIVE

5.1 Summary of Findings
5.2 Discussion of Results
5.3 Conclusion
5.4 Contributions to Knowledge
5.5 Practical Implications
5.6 Suggestions for Future Research

Project Abstract

 
The need for this study being the impact of new product in commercial banks was to determine the rate at which the introduction of this product is helping the economic development and growth in the banking industry in terms of employment, income, staff utilization and technology and to serve as an advisory piece to proprietors of commercial banks as to know how this product can be run to the benefit of the customers who patronize such product. Chapter one talks about the introduction, background of the study, objectives of study, scope of the study, statement of the hypothesis significance of the study limitation of the study and definition of terms. Chapter two embraces literature review, historical background of commercial banking operations in Nigeria, new product development as a business strategy, the nature and structure of commercial banks new product. Chapter three talks about research methodology and sources of data. Chapter four is all about presentation and analysis of data and testing of hypothesis. Chapter five is all about the summary, conclusion and recommendation on the topic written. Finally suggestions were made to the bank on how they should establish a good management team for proper co-ordination and marketing of such products



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