Project Abstract

Abstract
The Breath Away Programme, a television programme broadcasted on Cross River Television, aims to address children's social behavioral problems through a series of engaging and educational episodes. This research project focuses on evaluating the impact of the Breath Away Programme on children's social behavioral problems. The study employs a mixed-methods approach, combining surveys, interviews, and behavioral observations to gather data. The research aims to investigate how exposure to the Breath Away Programme influences children's social behavior, including aspects such as empathy, communication skills, conflict resolution, and emotional regulation. By analyzing both quantitative data from surveys and qualitative data from interviews, the study seeks to provide a comprehensive understanding of the programme's effectiveness in addressing social behavioral problems among children. Preliminary findings suggest that children who regularly watch the Breath Away Programme demonstrate improvements in their social behavior. They exhibit increased empathy towards others, better communication skills in resolving conflicts, and enhanced emotional regulation. The engaging and educational content of the programme appears to have a positive influence on children's attitudes and behaviors. Through in-depth interviews with children, parents, and educators, the research explores the specific ways in which the Breath Away Programme impacts social behavioral problems. Insights from these interviews shed light on the mechanisms through which the programme fosters positive social behavior among children. Additionally, behavioral observations provide valuable real-time data on how children interact and behave after watching the programme. Overall, the research project aims to contribute to the existing literature on using television programmes as a tool for addressing children's social behavioral problems. By evaluating the impact of the Breath Away Programme on children's social behavior, the study offers insights into the potential benefits of incorporating educational television content into children's programming. The findings have implications for educators, policymakers, and content creators seeking to promote positive social behavior among children through media platforms. Further analysis and dissemination of the research findings can help enhance the effectiveness of initiatives aimed at improving children's social skills and overall well-being.

Project Overview

INTRODUCTION

1.1. Background of the study

This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area).The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper e.t.c.) to a large heterogeneous crowd. The mass media is a significant force in modern culture, communities and individual are bombarded constantly with messages from a multitude of sources mainly television, billboard and magazine. The messages of the media promote not only moods, attitudes and a sense of what is and not important. In this study we are focusing on the electronic form of communication.The television is a system of sending and receiving pictures and sound by means of electronic signals transmitted through wires and optical fibers or by electronic magnetic radiation. Television is the most widespread form of communication in the world. These widespread availability and exposure makes the television the primary focus of most mass media discussions. Therefore television plays a role in grooming of culture or social behavior of lives.Television has become one of the most powerful times activity ever since its birth in Nigeria it has shared pattern of behavior. Television has educated, informed entertained individuals in so many ways. Television has also brought about cultural pollution of cultural beliefs and norms. Television Is a telecommunication for transmitting in receiving moving images that can be monochrome (black and white) or colored with or without accompanying sound. Television may also refer specifically to a television set, television programming or television transmission.Programming is broadcast by television stations sometimes called „channels‟ as a vehicle for entertainment and news. Since the 1950s television has been the main medium for molding public opinion.