Consumer satisfaction and retention; a key to business survival (a case study of berger paints nigeria plc)
Table Of Contents
<p> </p><p>1.0 Introduction</p><p>1.1 Statements<br>of the problem</p><p>1.2 Aims<br>and Objectives of the study</p><p>1.3 Significance<br>of the Study</p><p>1.4 Scope<br>of the Study</p><p>1.5 Limitation<br>of the Study</p><p>1.6 Definition<br>of the term</p><p><strong>CHAPTER<br>TWO</strong></p><p>2.0 Literature<br>Review</p><p>2.1 Tools<br>for tracking and measuring customer satisfaction</p><p>2.2 Deliverance<br>customer value and satisfaction</p><p>2.3 Value<br>Chain</p><p>2.4 Value –<br>Delivering Network</p><p>2.5 Attracting<br>and retaining customers</p><p>2.6 Attracting<br>customer</p><p>2.7 Computing<br>the cost of customer</p><p><strong>CHAPTER<br>THREE.</strong></p><p>3.0 Research<br>methodology</p><p>3.1 Population<br>and sample size</p><p>3.2 Method of<br>Data Collections</p><p>3.3 Method<br>of Data Presentation</p><p>3.4 Method<br>of Data analysis</p><p><strong>CHAPTER<br>FOUR</strong></p><p>4.1 Historical<br>Background of Berger Paints</p><p>4.2 Data<br>Presentation, Analysis, and Interpretation</p><p>4.3 Testing<br>of Hypothesis</p><p>4.4 Discussion<br>of Findings.</p><p><strong>CHAPTER<br>FIVE</strong></p><p>5.1 Summary,<br>Recommendation and Conclusion</p><p>5.2 Summary<br>of the Research findings</p><p>5.3 Conclusion</p><p>5.4 Recommendation</p><p>5.5 Appendix</p><p>5.6 References</p> <br><p></p>
Project Abstract
Before any business can succeed in winning
customers and outperforming competitors, there is need to embark upon a
thorough task. Generally, companies are facing toughest competitions in
building customers, not just product. Many companies is of the opinion that it
is the marketing or sales department jobs to procure customers, if they cannot,
the company draws the conclusion that marketing people are not capable and
competent; but intact marketing, is only one factor in attracting and keeping
customers. The topic aids the researcher to improve and increase the sales
volume of the organization. Its makes to know that the interest of consumer
should be bear in mind and be properly monitored for success accomplishment
thereby retaining them. The best marketing department in the world cannot sell
product that are poorly made or fail to meet consumers need.
Therefore, the project concluded that if present
economic system continue aid prosper, the marketing manager of Nigeria
must uniformly have as their goal the satisfying of consumers desires.
Also the project recommended that the company must pay adequate and closer attention to its customer defection rate (the rate at which the company losses customers) by improving on its existing products quality. The company should motivate its employees (salesman) so as to serve the customer better.
Project Overview
1.0 INTRODUCTION.
In
our society and the world at large companies are facing toughest competition
ever. Before any business can go about winning customers and outperforming
competitors, there is the need to do a thorough task of meeting and satisfying
consumer needs. It is only customer centered consumers companies that are adapt
at blaming customers not just product. So many companies think that it is the
marketing or sales department’s job to gain customers. If they cannot, the
company draws the conclusion that is; the marketing people are not very good
and are not effective in discharging their duties. But marketing is only one
factor in attracting and keeping customers. The best marketing department in
the world cannot sell products that are poorly made or fail to meet consumers
need.
The consumer is faced with an infinite number of choices in his buying behavior. He makes a decision on whether to spend his money or save it. If he chooses to spend it, he has a wide range of product choices available to him. Even within the relatively narrow field of paint industries the consumer has, from five to ten different brands of paints from which to choose in the average paint shop or depot, obviously, no one brand is going to be sold for long if it stops giving the customer what he wants. Hence, it is a total error for a marketing manager to believe that the consumer must buy his product.
Blazingprojects Mobile App
📚 Over 50,000 Project Materials
📱 100% Offline: No internet needed
📝 Over 98 Departments
🔍 Software coding and Machine construction
🎓 Postgraduate/Undergraduate Research works
📥 Instant Whatsapp/Email Delivery
Related Research
Utilizing Augmented Reality in Retail Marketing Strategies...
The research project titled "Utilizing Augmented Reality in Retail Marketing Strategies" aims to explore the integration of augmented reality (AR) tec...
The Impact of Social Media Influencers on Consumer Behavior in the Fashion Industry...
The fashion industry has experienced a significant shift in marketing strategies with the rise of social media influencers as key players in shaping consumer be...
The Impact of Influencer Marketing on Consumer Purchase Decisions in the Beauty Indu...
The project topic, "The Impact of Influencer Marketing on Consumer Purchase Decisions in the Beauty Industry," focuses on exploring the dynamic relati...
Utilizing Augmented Reality in Marketing Campaigns: A Study on Consumer Engagement a...
The project topic "Utilizing Augmented Reality in Marketing Campaigns: A Study on Consumer Engagement and Brand Perception" focuses on the innovative ...
Utilizing Augmented Reality for Interactive Product Visualization in Retail Marketin...
The project topic "Utilizing Augmented Reality for Interactive Product Visualization in Retail Marketing" focuses on the innovative application of aug...
The Impact of Social Media Influencers on Consumer Purchasing Behavior in the Beauty...
The beauty industry has undergone a significant transformation in recent years with the rise of social media influencers who have become powerful sources of ins...
The Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry...
The beauty industry has experienced a significant transformation in recent years with the rise of social media influencers as key players in shaping consumer be...
The Impact of Influencer Marketing on Consumer Behavior in the Beauty Industry...
The beauty industry is known for its dynamic and competitive nature, with companies constantly seeking innovative strategies to attract and retain customers. In...
The Impact of Social Media Influencers on Consumer Purchasing Behavior...
Research Overview: In the digital age, social media has revolutionized the way individuals interact, communicate, and consume information. One significant deve...
