Project Abstract

This project aims to investigate the evolving landscape of artistic practices in the digital era, with a particular focus on the pursuit of sustainability. In an age where technology has profoundly transformed the creative landscape, it is imperative to explore how artists can adapt and thrive while maintaining their creative integrity and environmental responsibility. The project will take a multifaceted approach, examining the intersection of digital tools, environmental consciousness, and the creative process. By delving into the experiences and perspectives of a diverse range of artists, the research will uncover innovative strategies, challenges, and best practices that enable sustainable artistic practices to flourish in the digital age. One of the key objectives of this project is to examine the ways in which digital technologies have both empowered and constrained artistic expression. The ubiquity of digital platforms, cloud computing, and social media has opened up new avenues for artists to reach global audiences, collaborate across geographical boundaries, and experiment with novel mediums. However, the reliance on energy-intensive digital infrastructures and the issues of digital waste pose significant environmental concerns that warrant careful consideration. The project will explore how artists are navigating this complex landscape, balancing the opportunities afforded by digital tools with the need to minimize their environmental impact. This will involve investigating the use of eco-friendly materials, renewable energy sources, and sustainable production methods in the creation and distribution of digital artworks. Furthermore, the research will examine the role of digital platforms in promoting and enabling sustainable artistic practices, as well as the challenges and limitations that artists face in this regard. In addition to the technological aspects, the project will delve into the cultural and societal implications of sustainable artistic practices in the digital age. It will explore how artists are engaging with environmental themes, fostering community-based initiatives, and challenging mainstream narratives around art and sustainability. The project will also consider the broader societal shifts towards more sustainable and ethical modes of artistic production and consumption, and how these changes are shaping the experiences and perspectives of both artists and audiences. The findings of this project will contribute to a deeper understanding of the evolving landscape of artistic practices in the digital age, with a particular emphasis on the pursuit of sustainability. The research will provide insights and recommendations for artists, arts organizations, policymakers, and the broader public, enabling the development of more resilient, environmentally conscious, and socially engaged artistic practices. By highlighting innovative approaches and fostering cross-disciplinary collaborations, this project aims to inspire and empower artists to lead the way towards a more sustainable future for the creative industries.

Project Overview