a strategic plan for a small manufacturing business
Table Of Contents
<p> Table of Contents:<br><br>
Chapter 1
: Situation Analysis<br>1.1 Company Overview<br>1.2 SWOT Analysis<br>1.3 Key Performance Indicators<br><br>Chapter 2
: Production Strategy<br>2.1 Production Capacity Goals<br>2.2 Equipment Upgrade Plan<br>2.3 Inventory Management Improvements<br><br>Chapter 3
: Marketing Strategy<br>3.1 Target Market Analysis<br>3.2 Pricing Strategy<br>3.3 Marketing Communications Plan<br><br>Chapter 4
: Sales Strategy<br>4.1 Sales Forecasting Methodology<br>4.2 Sales Team Structure<br>4.3 New Product Launch Plan<br><br>Chapter 5
: Financial Strategy<br>5.1 Three-Year Financial Projections<br>5.2 Expense Control Initiatives<br>5.3 Fundraising Strategy <br></p>Project Abstract
Abstract
This strategic plan outlines a three-year strategy for growing ABC Manufacturing, a small business that produces metal components for industrial machinery. The plan analyzes the company's strengths, weaknesses, opportunities and threats. It establishes goals and key performance indicators in the areas of production, sales, marketing and finance. Strategies are developed to increase market share, launch new product lines, improve operational efficiency and access new sources of capital. Implementation plans, budgets and accountability structures are also included.
Project Overview
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