The Impact of E-commerce on Traditional Brick-and-Mortar Entrepreneurship
Table Of Contents
<p>1. Introduction<br> - Background of the Study<br> - Research Objectives<br> - Significance of the Study<br>2. Literature Review<br> - Evolution of Retail: Brick-and-Mortar vs. E-commerce<br> - Impact of E-commerce on Traditional Businesses<br>3. Methodology<br> - Research Design<br> - Data Collection Methods<br> - Data Analysis Techniques<br>4. Challenges Faced by Brick-and-Mortar Entrepreneurs<br> - Competition from E-commerce Platforms<br> - Changing Consumer Behavior<br>5. Strategies for Adapting to the Digital Marketplace<br> - Omnichannel Retailing<br> - Enhancing the In-Store Experience<br></p>
Project Abstract
This research aims to examine the impact of e-commerce on traditional brick-and-mortar entrepreneurship. With the rise of online retail platforms, traditional businesses face new challenges and opportunities. The study will investigate the strategies adopted by brick-and-mortar entrepreneurs to adapt to the digital marketplace and compete with e-commerce giants. Additionally, the research will analyze consumer behavior and preferences in the context of online and offline shopping experiences
Project Overview
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