Project Abstract

Abstract
Transportation management plays a crucial role in the satisfaction of customers utilizing public transit services. This study focuses on examining transportation management strategies and their impact on customer satisfaction within Enugu North Mass Transit. The research employs a case study approach to investigate the specific practices and policies implemented by the mass transit system to enhance customer satisfaction levels. The methodology involves a combination of qualitative and quantitative data collection methods, including surveys, interviews, and observation of the transportation operations. The data gathered from both customers and management staff provide insights into the effectiveness of current transportation management practices in meeting customer expectations and addressing their needs. The findings reveal that several key factors influence customer satisfaction in the context of transportation management, including service reliability, convenience, safety, and customer service quality. The study identifies areas for improvement, such as enhancing communication channels between the transit system and customers, implementing technology solutions for real-time updates, and focusing on staff training to deliver better service experiences. Overall, the research contributes to the understanding of the critical role of transportation management in shaping customer satisfaction outcomes in public transit systems. The findings offer practical recommendations for Enugu North Mass Transit and other similar organizations to strengthen their transportation management strategies and ultimately enhance customer satisfaction levels. By prioritizing customer-centric approaches and continuous improvement efforts, public transit systems can build loyalty, attract more riders, and improve overall service quality for the benefit of the community.

Project Overview

INTRODUCTION

        This study fall within the area of transportation management, transportation management deal with how business firm or organization involves in transportation business adopt or choose management tools that will help them achieve the objective which they have set themselves there by implementing its vision.

        Thus it provides the theoretical and conceptual foundation on the management behavior of business organization in transportation management.

        The relevance of management to an organization is that it provides the organization with the policies and strategies that gives the organization the overall concept or nature of its business.

        Hence management is defined process by which manager create, direct, maintain and operate purposive organization through systematic co-coordinated co-operative human effort.

        This study intends to understand how managers perceive or visualize the customers or commuters who patronize their business. To know whether managers know the relevance of commuters to success or their organizations, to know whether managers know the relevance of commuters to success of their organizations.

        Lastly, for any business to successes, management must device strategies that will help the organization achieve its objectives. The question now is how do manager perceive the concept of strategy formulation? Managers are subject to environmental turbulence, surprises and constraints. And these forms the basis on which mangers should base their strategy and its is only managers who are knowledgeable on strategies in response to changes in their environments.

        Briefly, the study is descriptive explorative. Major achievers of the research will be achieved by answering certain research questions.

 1.1      BACKGROUND OF THE STUDY

In Nigeria the need for an effective transport system becomes more obvious if taken into consideration the large size of the country and the need to disperse development move. The inability of Nigerians to device a better transportation system has been a detraction of the growth of the economic social and political life of the economy.

Prominent among the problem, includes traveling difficulty lateness to work, movement of agricultural product, goods and services from area of production to area of utilization.

The federal government of Nigeria offer appraisal of the chafic transport system launched in federal urban mass transit programme (FUMTP) in January 1988.

Consequently in order to ensure the continuity of existence of mass transit service, the manager need to device achious programme capable of alternating the retaining passengers patronage. Such actions programme can apply be christened.

STRATEGY

And for them to be effective strategy, there has to be effective management.

Management according to Mapacland (1974): defines management as the “ process by which managers create, direct, maintain systematic co-ordinate co-operative human effort”

Brech (1972): define “ management is concerned with seeing the job get done efficiently, its tasks all center on decisions for planning and guiding operation that are going on the enterprise.

This goes to direct or show the managements the behavior of an organization towards planning, organizing control and directing of achievers of the business.

Given the vital role which management plays in the success of the organization we can visualize that most of the mass transit servicing companies do not know what their management function areas.

Ejiofor Pita in his statement says that management

his is the purpose of selecting an organizations goal determine the polices and strategic programme necessary to achieve specific objectives enroute to the goals, and establishing the method necessary to assure that policies and strategic programme are implemented. Actively formulating a strategy called strategic planning.

Transportation: This is the means where by goods and passengers are carried from one place to another.

Mode of Transport: These are variety of methods by which goods and passenger are transported.

Commuters: These are people that commutes or that travel by bus; train, from one place to another.

REFERENCES

Ejiofor P.I (1990): Foundation of business Administration, Onitsha African Feb Publishers.

Ejiofor P.I (1990): Managing government owned companies: Onitsha Fourth Dimension Publishers.

Robert B. Buchelle (1979): Business planning and government Policy setting, New York McGraw Hill Book company.