MARKETING OF FINANCIAL SERVICES BY NIGERIAN BANKING INDUSTRY
Table Of Contents
Chapter ONE
1.1 Introduction1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms
Chapter TWO
2.1 Overview of Marketing in the Banking Industry2.2 Evolution of Financial Services Marketing
2.3 Strategies for Marketing Financial Services
2.4 Customer Relationship Management in Banking
2.5 Digital Marketing in the Financial Sector
2.6 Challenges in Marketing Financial Services
2.7 Innovations in Financial Services Marketing
2.8 Regulatory Environment in Financial Services Marketing
2.9 Marketing Ethics in Banking Industry
2.10 Comparative Analysis of Marketing Practices
Chapter THREE
3.1 Research Design and Methodology3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Procedures
3.5 Research Instruments
3.6 Ethical Considerations
3.7 Validity and Reliability
3.8 Limitations of Methodology
Chapter FOUR
4.1 Overview of Findings4.2 Analysis of Marketing Strategies
4.3 Customer Perception and Satisfaction
4.4 Impact of Technology on Financial Services Marketing
4.5 Competitor Analysis
4.6 Recommendations for Improvement
4.7 Implications for the Banking Industry
4.8 Future Research Directions
Chapter FIVE
5.1 Summary of Findings5.2 Conclusions
5.3 Contributions to Knowledge
5.4 Practical Implications
5.5 Recommendations for Practice
5.6 Areas for Future Research
Project Abstract
This project was a through research into marketing of financial services by Nigerian banking industry in Nigeria. It is to investigate the performance of bank marketing, and what extent they have contributed to the Nigerian economy. Chapter one of this project deals with general introduction of what marketing of financial services is all about, objectives, significance and limitation of the study. Chapter Two deals with the research used, two distinct types of data collection instruments on the write-up questionnaire and library research. Chapter Three deals with the research methods used by the project work; sources of data, secondary data, collection of data and methods of data collection. Chapter four deals with the findings of the study. Chapter five deals with recommendation and conclusion were drawn from the findings of the study.
Project Overview
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE STUDY
1.3 OBJECTIVE OF THE STUDY
1.4 SIGNIFICANCE OF THE STUDY
1.5 SCOPE AND LIMITATION OF THE STUDY
1.6 DEFINITION OF THE TERMS
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